PORTFOLIO
CURRENT & PREVIOUS CLIENTS
BLIP BILLBOARDS
EDELWEISS MANAGEMENT
PICKED
GATHRD
GATHRD
CHIEF OF STAFF
2024-CURRENT
Gathrd is a marketing agency partnering with socially conscious brands and some of America ’ s largest digital publishers to fuel strategic growth.
Crate and Barrel
Honeymoon Giveaway
GATHRD PROJECTS
GATHRD PROJECTS
CHIEF OF STAFF
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Works directly with the CEO or other senior executives to assist in setting and aligning the company's strategic goals and initiatives.
Helps translate strategic plans into actionable steps and monitors progress.
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Manages and drives key projects or initiatives, ensuring deadlines are met, and resources are allocated efficiently.
Coordinates between departments to make sure that all teams are working toward common company objectives.
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Serves as a central point of communication between senior leadership and other employees.
Facilitates internal communication, ensuring all departments are aligned with leadership's vision.
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Provides data, research, and analysis to help leadership make informed decisions.
Assists with evaluating risks, financial planning, and forecasting.
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Supports and mentors mid-level managers or other key staff, helping with leadership development and succession planning.
Fosters collaboration across teams to drive a positive work culture.
HR MANAGEMENT
BUSINESS OPERATIONS
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Oversees day-to-day operations and identifies areas to streamline processes and improve organizational efficiency.
Helps develop and implement new procedures, systems, and tools to optimize productivity across teams.
Brands We Run Gathrd Campaigns For
EDELWEISS
INVESTOR RELATIONS | PROJECT MANAGEMENT
2021-CURRENT
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A family office is a privately held company that handles investment management and wealth management for a wealthy family, generally one with at least $50–100 million in investable assets, with the goal being to effectively grow and transfer wealth across generations.
EDELWEISS PROJECTS
EDELWEISS PROJECTS
PROPERTY PROJECTS
PR & EVENTS
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A venture capitalist (VC) is an investor who provides funding to early-stage companies with high growth potential, typically startups, in exchange for an equity stake in the company, often offering not just capital but also strategic guidance and industry expertise to help the business grow and succeed; they essentially bet on promising new ventures with the expectation of a large return if the company becomes successful.
A large part of my role with Edelweiss involves screening companies and founders, attending private equity and venture capital events, and maintaining networks with many of Utah’s top investment groups, family offices, and high wealth individuals.
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Stickshift is a show for car connoisseurs. This new series includes celebrity guests drifting an Ariel Atom, car adventures, and reviews. The hosts partner with Club Paddox to bring fun events and shoots to Utah locals.
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BUSINESS OPERATIONS
PICKED
With a refined eye for detail and a passion for design, I founded a boutique event and floral studio in 2017, specializing in bespoke creative direction for luxury weddings and high-end events across the U.S. and internationally. From concept to execution, I lead every aspect of the curated design journey. My approach is rooted in collaboration, combining architectural awareness, seasonal sensibility, and thoughtful storytelling. Through strategic brand development, curated content, and editorial styling, I’ve cultivated a visual identity that resonates with discerning clientele and creative partners alike. Each event is a tailored, artful expression and is meticulously planned, flawlessly executed, and designed to leave a lasting impression.
PICKED PROJECTS
PICKED PROJECTS
FLORAL DESIGN
EVENT PLANNING
INTERIOR DECORATING
BLIP
Blip is a self-serve digital billboard advertising platform that revolutionizes how businesses of all sizes can access outdoor advertising. Think of Blip as the "Google Ads of billboards", it allows any individual or brand to create, manage, and optimize your billboard campaigns with ease and flexibility.
HR GENERALIST
2018-2021